En
SHOES magazine is a new B2B media source that aims to consolidate all information concerning Russian and world footwear and accessories market, it covers all topics from materials, components and production to promotion and sales. The publication consists of a print version that comes out twice a year (in February and in August – just in time for the tradeshow season to start) and a website – shoes-magazine.ru – accompanied by a weekly newsletter with the latest industry news. SHOES magazine has debuted at the MosShoes tradeshow in September 2017 and immediately has garnered the public’s attention. One might ask: why does Russian footwear and leather goods industry need one more B2B-magazine when it already has several others and how does that particular media outlet differ from its counterparts? In order to answer those questions, we have to address the duality of the industry and Russian economy as a whole that we observe today: when 90% of the market is oversaturated with faceless goods, while the rest 10%, the premium segment, is obviously lacking adequately priced quality goods. Media, naturally, reflects the current market situation – B2B magazines process numbers and give out the statistics while keeping aesthetics out. SHOES magazine, however, aims to change that: we combine quality analytics with good visual presentation. We believe that a business publication can be pleasing to the eye while staying on point – connecting manufacturers with retailers through the vast range of insider information provided (such as news, market research, interviews with major players in the industry, practical expert advice, trend overviews, consumer behavior analysis, reviews on foreign tradeshows etc.).

NEWS

25.09.2018

TERVOLINA continues to re-concept their stores in their new Dream style that has been inspired by the paintings of Piet Mondrian. ECCO presents new international project VITRUS™ — collection consisting of 7 capsules for 7 different cities around the world. French agency LIST together with DEFI has launched new online B2B-platform that will allow buyers to track Men’s collections of clothes, shoes and accessories at all major tradeshows around the world. Polimoda design school has announced their new graduate course “Shoe Design” that will be taught by the specialists from the Salvatore Ferragamo fashion house. Bata has reissued their legendary 1977 model Bata x Wilson John Wooden.

Russian version

NEWS

06.06.2018

Shoesing Awards 2018, a competition for the masters of glacage & patina, takes place in Moscow; Camper presents its new retail-concept CamperLab and celebrates the 30th anniversary of the Camper Twins; Chinese textile holding company Shandong Ruyi purchases Bally, one of the oldest footwear brands in Europe; Teijin presents E-stitch sensors for shoes; Dior alumnus Frederic Robert launches Me.Land, his own line of luxury shoes for men.

Russian version

TRENDS SS 2019

06.06.2018

Spring-Summer 2019 trends feature optimism, bright colors and silhouettes from late 1980s.

Russian version

IF NOT NOW, THEN WHEN?

06.06.2018

An interview with Ganna Domnich, designer of the Ganor Dominic footwear brand from London. An inspiring success story of a Ukrainian girl who graduated from London College of Fashion, won National Footwear Design Student of the Year 2015 award and got an offer to work at Jimmy Choo but declined it in favor of launching her own brand – creating shoes that have earned her instant recognition among Russian buyers. Lookbook of the FW 2018/19 collection follows the article.

Russian version

BUYER’S DIARY

06.06.2018

An interview with Dunya Gronina, the co-owner of Liveshowroom, the first showroom of designer shoes and accessories in Moscow. Ms. Gronina talks about the development of fashion industry in Russia, her move to Europe, and her work as a Russian agent abroad, discusses the launch of several European fashion projects and shares her thoughts about the quickly changing world of the Z-generation.

Russian version
Показать еще

Партнеры